Bringing Christmas Tradition to Life for over 20 years
Welcome to Santa’s Ranch
Explore one of Texas’ Favorite
Christmas Traditions
Bring your friends and family and enjoy one of the best holiday light exhibitions in the state! You’ll take a drive through over a mile of winding country roads while taking in 3 million beautiful lights, animated Christmas displays, and enjoying homemade hot chocolate, kettle corn, and more.
We’re thrilled to say that Santa’s Ranch has been part of the New Braunfels holiday scene for over 20 years. We love spreading holiday cheer and creating magical memories for families, friends, and even pets! We offer 58 days of holiday fun for you to enjoy, so come on down and join in on the festivities!
Season Hours
Join us for the 2024/2025 Holiday Season!
We are open EVERY single night, including ALL holidays, even if it’s raining!
Check out our daily hours below.
Tickets are redeemable ANY night of the season!
Plan your trip!
Join us for the 2024 Holiday Season!
9561 I-35 North • New Braunfels, TX 78130
From San Antonio & New Braunfels:
Go North on I-35, exit 197. Take turnaround at Posey Rd. Stay straight on Frontage Road for 1 mile.
Look for the 50′ Christmas tree!
From Austin & San Marcos:
Go South on I-35, exit 199. Stay straight through Posey Rd. intersection. Continue straight on Frontage Rd. for 1 mile.
Look for the 50′ Christmas tree!
Park safety policies:
All vehicles MUST remain in the right hand lane, on the Frontage Road, to be admitted into the park. Please do not cut in line!
All guests must remain in their vehicles at all times unless utilizing on-site restrooms.
Vehicles must remain in motion once their park tour begins.
things to enjoy
Food & Beverages
The holidays aren’t complete without a cup of hot chocolate or fresh homemade kettle corn. Stop by the concession stand for delicious holiday treats for you & your pets too!
Tickets
Purchase a Season Pass, a Single Pass or a Gift Certificate online or at the entry gate!
Season Pass – One Vehicle, UNLIMITED Park Tours!
Single Pass – One Vehicle
One Park Tour!
*Tickets are per vehicle, not per person!
Souvenirs
Santa’s Ranch is a cherished family tradition. Keep your experience alive with a special souvenir! Pick your favorite treasure at our concession stand!
